©2025
©2025
©2025
Christopher Cowley
Christopher Cowley
Bio
I’m Christopher Cowley, a growth strategist and executive advisor. I partner with founders and investors to unlock growth across sales, marketing, eCommerce, operations, and FP&A.
From Vision to Velocity
I help founders transform ideas into structured, scalable strategies. With cross-functional expertise, I break down growth barriers and accelerate execution where it matters most.
From Vision to Velocity
I help founders transform ideas into structured, scalable strategies. With cross-functional expertise, I break down growth barriers and accelerate execution where it matters most.
From Vision to Velocity
I help founders transform ideas into structured, scalable strategies. With cross-functional expertise, I break down growth barriers and accelerate execution where it matters most.
Pragmatic, Strategic, Embedded
I don’t just advise from the sidelines. I partner closely with leadership teams to align strategy with execution, embed scalable systems, and solve cross-functional challenges with precision and pace.
Pragmatic, Strategic, Embedded
I don’t just advise from the sidelines. I partner closely with leadership teams to align strategy with execution, embed scalable systems, and solve cross-functional challenges with precision and pace.
Pragmatic, Strategic, Embedded
I don’t just advise from the sidelines. I partner closely with leadership teams to align strategy with execution, embed scalable systems, and solve cross-functional challenges with precision and pace.
My Advisory Model
©2025
My Advisory Model
©2025
My Advisory Model
©2025
My Process
My approach combines strategic clarity with practical delivery. I work closely with founders and leadership teams to define where the business is headed, how to get there, and what structure is needed to support that journey. From early alignment through to hands-on execution, my process is designed to create momentum, unlock growth, and embed confidence at every stage.
01
Discovery & Alignment
We start by understanding your business model, challenges, and growth ambition. This phase includes strategic diagnosis, stakeholder interviews, and aligning on what success looks like.
01
Discovery & Alignment
We start by understanding your business model, challenges, and growth ambition. This phase includes strategic diagnosis, stakeholder interviews, and aligning on what success looks like.
01
Discovery & Alignment
We start by understanding your business model, challenges, and growth ambition. This phase includes strategic diagnosis, stakeholder interviews, and aligning on what success looks like.
02
Planning & Structure
We develop a clear growth roadmap that defines priorities, aligns stakeholders, and builds the structure needed for execution.
02
Planning & Structure
We develop a clear growth roadmap that defines priorities, aligns stakeholders, and builds the structure needed for execution.
02
Planning & Structure
We develop a clear growth roadmap that defines priorities, aligns stakeholders, and builds the structure needed for execution.
03
Execution & Scale
With a plan in place, I help implement, optimise, and scale what works. From marketing and eCommerce to operations and finance, I stay embedded through the key stages of growth.
03
Execution & Scale
With a plan in place, I help implement, optimise, and scale what works. From marketing and eCommerce to operations and finance, I stay embedded through the key stages of growth.
03
Execution & Scale
With a plan in place, I help implement, optimise, and scale what works. From marketing and eCommerce to operations and finance, I stay embedded through the key stages of growth.
Strategy
30%
Structure
40%
Execution
30%
Featured Works
©2025
Featured Works
©2025
Featured Works
©2025
Portfolio
Featured Work
A selection of strategic projects across premium consumer brands. From repositioning and digital growth to operations and FP&A, each case reflects a hands-on approach to solving complex challenges and scaling with clarity.
Crafted Furniture
2024-2025
Growth Consultancy
Retail Strategy
Crafted Furniture
2024-2025
Growth Consultancy
Crafted Furniture
2024-2025
Growth Consultancy
Retail Strategy
Crafted Furniture
2024-2025
Growth Consultancy
Retail Strategy
Maker&Son (Australia and USA)
2024-2025
Brand Relaunch
Growth Consultancy
Maker&Son (Australia and USA)
2024-2025
Brand Relaunch
Maker&Son (Australia and USA)
2024-2025
Brand Relaunch
Growth Consultancy
Maker&Son (Australia and USA)
2024-2025
Brand Relaunch
Growth Consultancy
Monocure 3D
2022-2025
Growth Consulting
Brand & Product Development
Monocure 3D
2022-2025
Growth Consulting
Monocure 3D
2022-2025
Growth Consulting
Brand & Product Development
Monocure 3D
2022-2025
Growth Consulting
Brand & Product Development
Elph Ceramics
2021
Growth Consulting
Marketing
Elph Ceramics
2021
Growth Consulting
Elph Ceramics
2021
Growth Consulting
Marketing
Elph Ceramics
2021
Growth Consulting
Marketing
Stats & Facts
I bring clarity, structure and action to complex growth problems. Each engagement draws on experience across marketing, operations, eCommerce and finance, and is measured by meaningful outcomes.
0+
0+
Years Experience
Leading growth across retail, digital and consumer brands
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0+
Years Experience
Leading growth across retail, digital and consumer brands
0+
0+
Years Experience
Leading growth across retail, digital and consumer brands
0+
0+
Years Experience
Leading growth across retail, digital and consumer brands
$0m+
$0m+
Revenue Growth Supported
Across direct-to-consumer, lifestyle, home and wellness sectors
$0m+
$0m+
Revenue Growth Supported
Across direct-to-consumer, lifestyle, home and wellness sectors
$0m+
$0m+
Revenue Growth Supported
Across direct-to-consumer, lifestyle, home and wellness sectors
$0m+
$0m+
Revenue Growth Supported
Across direct-to-consumer, lifestyle, home and wellness sectors
0
0
Markets Served
Projects delivered in Australia, Asia, the US and Latin America
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0
Markets Served
Projects delivered in Australia, Asia, the US and Latin America
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0
Markets Served
Projects delivered in Australia, Asia, the US and Latin America
0
0
Markets Served
Projects delivered in Australia, Asia, the US and Latin America
Advisory Services
©2025
Advisory Services
©2025
Advisory Services
©2025
Advisory Services
Strategic support across marketing, operations, eCommerce and finance. I work with founders and leadership teams to clarify priorities and accelerate growth with precision and confidence.
Convert More, Grow Faster
Convert More, Grow Faster
Convert More, Grow Faster
Convert More, Grow Faster
Future-Proof & Scalable
Future-Proof & Scalable
Future-Proof & Scalable
Future-Proof & Scalable
Growth Strategy
Positioning, Planning, and Prioritisation
Clear, actionable roadmaps designed to align teams and scale smart.
Growth Strategy
Positioning, Planning, and Prioritisation
Clear, actionable roadmaps designed to align teams and scale smart.
Growth Strategy
Positioning, Planning, and Prioritisation
Clear, actionable roadmaps designed to align teams and scale smart.
Growth Strategy
Positioning, Planning, and Prioritisation
Clear, actionable roadmaps designed to align teams and scale smart.
eCommerce & Digital
Funnels, Retention, and Channel Strategy
Diagnose performance gaps, drive performance, and build sustainable revenue systems.
eCommerce & Digital
Funnels, Retention, and Channel Strategy
Diagnose performance gaps, drive performance, and build sustainable revenue systems.
eCommerce & Digital
Funnels, Retention, and Channel Strategy
Diagnose performance gaps, drive performance, and build sustainable revenue systems.
eCommerce & Digital
Funnels, Retention, and Channel Strategy
Diagnose performance gaps, drive performance, and build sustainable revenue systems.
Marketing & Sales Systemisation
Structure for Scale
From branding, to campaign planning, to CRM automation, I help build repeatable growth engines.
Marketing & Sales Systemisation
Structure for Scale
From branding, to campaign planning, to CRM automation, I help build repeatable growth engines.
Marketing & Sales Systemisation
Structure for Scale
From branding, to campaign planning, to CRM automation, I help build repeatable growth engines.
Marketing & Sales Systemisation
Structure for Scale
From branding, to campaign planning, to CRM automation, I help build repeatable growth engines.
Operations & Team
Structure, Systems, and Scale Readiness
Build operational clarity with systems, SOPs, and team design that support scale. I help founders step back from day-to-day execution and unlock higher-leverage leadership.
Operations & Team
Structure, Systems, and Scale Readiness
Build operational clarity with systems, SOPs, and team design that support scale. I help founders step back from day-to-day execution and unlock higher-leverage leadership.
Operations & Team
Structure, Systems, and Scale Readiness
Build operational clarity with systems, SOPs, and team design that support scale. I help founders step back from day-to-day execution and unlock higher-leverage leadership.
Operations & Team
Structure, Systems, and Scale Readiness
Build operational clarity with systems, SOPs, and team design that support scale. I help founders step back from day-to-day execution and unlock higher-leverage leadership.
Capital & Financial Clarity
FP&A, Budgeting, and Investor Readiness
Build the financial backbone your business needs to scale with confidence. From FP&A to forecasting and investment prep, I help turn numbers into clear, strategic decisions.
Capital & Financial Clarity
FP&A, Budgeting, and Investor Readiness
Build the financial backbone your business needs to scale with confidence. From FP&A to forecasting and investment prep, I help turn numbers into clear, strategic decisions.
Capital & Financial Clarity
FP&A, Budgeting, and Investor Readiness
Build the financial backbone your business needs to scale with confidence. From FP&A to forecasting and investment prep, I help turn numbers into clear, strategic decisions.
Capital & Financial Clarity
FP&A, Budgeting, and Investor Readiness
Build the financial backbone your business needs to scale with confidence. From FP&A to forecasting and investment prep, I help turn numbers into clear, strategic decisions.
Why Founders Work With Me
©2025
Why Founders Work With Me
©2025
Why Founders Work With Me
©2025
Why Founders Work With Me
Strategic Clarity
Get to the heart of what matters
Get to the heart of what matters
I help cut through complexity and build simple, focused plans for growth. No fluff. No filler.
I help cut through complexity and build simple, focused plans for growth. No fluff. No filler.
Cross-Functional Thinking
Brand, numbers and systems in one place
Brand, numbers and systems in one place
With experience across marketing, eCommerce, operations and FP&A, I help align teams around growth goals.
With experience across marketing, eCommerce, operations and FP&A, I help align teams around growth goals.
Trusted Execution Partner
Not just advice real support
Not just advice real support
Whether you need a strategic advisor, a sounding board or hands-on delivery, I work with founders to get it done.
Whether you need a strategic advisor, a sounding board or hands-on delivery, I work with founders to get it done.
Voices About Me
©2025
Voices About Me
©2025
Voices About Me
©2025
Testimonial
Built on Trust, Backed by Outcomes
Real feedback from founders, directors and operators I’ve worked with across growth, brand, eCommerce and operations.
"Working with Christopher was a game changer for us. We were struggling with brand positioning and didn't have a clear product development roadmap. He came in, cut through the noise, and gave us a crystal-clear roadmap. He's a no fluff, just results kind of guy. Our marketing and website is sharper, our narrative makes sense, and we're actually excited about launching new products again."
Rahul Raja
CEO
Crafted Furniture, Australia
"Working with Christopher was a game changer for us. We were struggling with brand positioning and didn't have a clear product development roadmap. He came in, cut through the noise, and gave us a crystal-clear roadmap. He's a no fluff, just results kind of guy. Our marketing and website is sharper, our narrative makes sense, and we're actually excited about launching new products again."
Rahul Raja
CEO
Crafted Furniture, Australia
"Working with Christopher was a game changer for us. We were struggling with brand positioning and didn't have a clear product development roadmap. He came in, cut through the noise, and gave us a crystal-clear roadmap. He's a no fluff, just results kind of guy. Our marketing and website is sharper, our narrative makes sense, and we're actually excited about launching new products again."
Rahul Raja
CEO
Crafted Furniture, Australia
"I'll be honest, I was skeptical about bringing in another consultant. But Chris proved me wrong from day one. The man has this rare ability to see the forest and the trees. He grasped our complex business model immediately, then dove deep into the details that matter. One of the few people who can actually execute on big-picture strategy."
Paul Deukmedjian
Director
Maker&Son, Australia & USA
"I'll be honest, I was skeptical about bringing in another consultant. But Chris proved me wrong from day one. The man has this rare ability to see the forest and the trees. He grasped our complex business model immediately, then dove deep into the details that matter. One of the few people who can actually execute on big-picture strategy."
Paul Deukmedjian
Director
Maker&Son, Australia & USA
"I'll be honest, I was skeptical about bringing in another consultant. But Chris proved me wrong from day one. The man has this rare ability to see the forest and the trees. He grasped our complex business model immediately, then dove deep into the details that matter. One of the few people who can actually execute on big-picture strategy."
Paul Deukmedjian
Director
Maker&Son, Australia & USA
“Christopher brought clarity when I was spread too thin. He helped me focus the business on a clear sales strategy, refine our messaging, and reposition the brand for growth. The rebrand and packaging overhaul gave us a sharper, more contemporary presence and ultimately helped us land national retail distribution.”
Charlie Anderson
CEO
Monocure 3D, Australia
“Christopher brought clarity when I was spread too thin. He helped me focus the business on a clear sales strategy, refine our messaging, and reposition the brand for growth. The rebrand and packaging overhaul gave us a sharper, more contemporary presence and ultimately helped us land national retail distribution.”
Charlie Anderson
CEO
Monocure 3D, Australia
“Christopher brought clarity when I was spread too thin. He helped me focus the business on a clear sales strategy, refine our messaging, and reposition the brand for growth. The rebrand and packaging overhaul gave us a sharper, more contemporary presence and ultimately helped us land national retail distribution.”
Charlie Anderson
CEO
Monocure 3D, Australia
"What I loved about working with Chris was how he really listened to our story. He didn't try to force us into some cookie-cutter framework. Instead, he helped us find our authentic voice and turn it into a clear business strategy. The whole process felt collaborative, not prescriptive. We stayed true to our values while building a roadmap that actually works."
Sophie Rankine
Co-founder
Elph Ceramics, Australia
"What I loved about working with Chris was how he really listened to our story. He didn't try to force us into some cookie-cutter framework. Instead, he helped us find our authentic voice and turn it into a clear business strategy. The whole process felt collaborative, not prescriptive. We stayed true to our values while building a roadmap that actually works."
Sophie Rankine
Co-founder
Elph Ceramics, Australia
"What I loved about working with Chris was how he really listened to our story. He didn't try to force us into some cookie-cutter framework. Instead, he helped us find our authentic voice and turn it into a clear business strategy. The whole process felt collaborative, not prescriptive. We stayed true to our values while building a roadmap that actually works."
Sophie Rankine
Co-founder
Elph Ceramics, Australia
“Chris has the passion of a co-founder coming into the business, which is what really stood out to me. He helped us evaluate the Australian market with focus and insight, but his value extended far beyond that. He supported our strategic direction in the US as well, helping us sharpen messaging, product strategy and better align our growth priorities across markets.”
Jiake Liu
Founder
Outer, USA & Australia
“Chris has the passion of a co-founder coming into the business, which is what really stood out to me. He helped us evaluate the Australian market with focus and insight, but his value extended far beyond that. He supported our strategic direction in the US as well, helping us sharpen messaging, product strategy and better align our growth priorities across markets.”
Jiake Liu
Founder
Outer, USA & Australia
“Chris has the passion of a co-founder coming into the business, which is what really stood out to me. He helped us evaluate the Australian market with focus and insight, but his value extended far beyond that. He supported our strategic direction in the US as well, helping us sharpen messaging, product strategy and better align our growth priorities across markets.”
Jiake Liu
Founder
Outer, USA & Australia
“Christopher brought clarity and structure to the business at a critical time. He helped us refine our positioning, align our offer with the market, and develop a more strategic approach to sales, marketing, ecommerce, operations and product planning. His thinking is clear, his input grounded, and his impact immediate.”
Harrison Condos
Founder
Harbour, USA, Hong Kong & Australia
“Christopher brought clarity and structure to the business at a critical time. He helped us refine our positioning, align our offer with the market, and develop a more strategic approach to sales, marketing, ecommerce, operations and product planning. His thinking is clear, his input grounded, and his impact immediate.”
Harrison Condos
Founder
Harbour, USA, Hong Kong & Australia
“Christopher brought clarity and structure to the business at a critical time. He helped us refine our positioning, align our offer with the market, and develop a more strategic approach to sales, marketing, ecommerce, operations and product planning. His thinking is clear, his input grounded, and his impact immediate.”
Harrison Condos
Founder
Harbour, USA, Hong Kong & Australia
Framer Developer
©2025
Framer Developer
©2025
Framer Developer
©2025
Strategic, practical, and founder-aligned
Strategic, practical, and founder-aligned
I work with founders and investors to unlock growth across marketing, operations, eCommerce and finance. My background spans early-stage startups, international expansion, and leading digital growth for premium brands like Outer, Harbour, Maker&Son and Crafted. I bring clear thinking, structured planning and practical support to help businesses move faster and without the noise. Whether you’re raising capital, overhauling a team, or fixing a leaky funnel, I meet you where you are and help you scale with confidence.
Strategic, practical, and founder-aligned
I work with founders and investors to unlock growth across marketing, operations, eCommerce and finance. My background spans early-stage startups, international expansion, and leading digital growth for premium brands like Outer, Harbour, Maker&Son and Crafted. I bring clear thinking, structured planning and practical support to help businesses move faster and without the noise. Whether you’re raising capital, overhauling a team, or fixing a leaky funnel, I meet you where you are and help you scale with confidence.
Strategic, practical, and founder-aligned
I work with founders and investors to unlock growth across marketing, operations, eCommerce and finance. My background spans early-stage startups, international expansion, and leading digital growth for premium brands like Outer, Harbour, Maker&Son and Crafted. I bring clear thinking, structured planning and practical support to help businesses move faster and without the noise. Whether you’re raising capital, overhauling a team, or fixing a leaky funnel, I meet you where you are and help you scale with confidence.
FAQ
01
What does a typical engagement look like?
02
How is pricing structured?
03
What areas do you cover?
04
Who do you typically work with?
05
What’s the return on investment?
06
Can you work alongside our team or existing advisors?
07
How do you measure success?
08
How do we get started?
What does a typical engagement look like?
How is pricing structured?
What areas do you cover?
Who do you typically work with?
What’s the return on investment?
Can you work alongside our team or existing advisors?
How do you measure success?
How do we get started?
01
What does a typical engagement look like?
02
How is pricing structured?
03
What areas do you cover?
04
Who do you typically work with?
05
What’s the return on investment?
06
Can you work alongside our team or existing advisors?
07
How do you measure success?
08
How do we get started?
Let's Work Together
©2025
Let's Work Together
©2025
Let's Work Together
©2025
Contact Now
Arrange a Consultation
Let’s talk about where your business is now, where it’s going, and what’s getting in the way.