2021
Elph Ceramics
Elph Ceramics is a design-led studio producing small-batch, hand-crafted ceramic tableware. Based in Exeter, NSW, and founded by Sophie Rankine and her sister Eloise, Elph blends minimalism and warmth, with a focus on form, materiality, and everyday function.
Growth Consulting
Marketing
Know More
Refining a premium Australian ceramics brand with clarity, consistency, and creative direction.
Problem
Elph Ceramics had established a loyal following through refined craftsmanship and thoughtful design. With a strong foundation already in place, and a retail store in Paddington, the next step was to bring greater strategic clarity to the brand’s creative direction and growth plans. The business was ready to formalise its tone of voice, align its visual storytelling, and shape a more structured approach to product development, all while preserving the authenticity and artistic integrity that made Elph unique.
Overview
Brand Strategy | Creative Direction | Tone of Voice | Product Development | Performance Marketing
I partnered with the founders to help translate their vision into a brand framework that could support future growth. This involved articulating Elph’s tone of voice, refining the brand’s visual and verbal identity, and providing creative direction for photography and content, that would translate into a range of stunning assets for our marketing & PR efforts.
As part of our engagement reviewed the customer journey, aligned on key emotional and functional brand messages, and worked to create more consistency across owned channels, from product naming and storytelling through to the look and feel of campaigns and catalogue assets.
We worked across 2 content shoots, one studio and one location, to create a range of web, editorial and lifestyle images that we could use to create awareness and engagement for their stunning handcrafted ceramics.
Product Development Focus
Alongside brand alignment, we evaluated the existing product range and explored opportunities for commercial expansion. This included advising on new product categories, pricing architecture, cadence of release, and production, all while maintaining the integrity of small-batch craftsmanship and a tightly held brand aesthetic.
Outcomes
Our work created structure and momentum for the next phase of Elph Ceramics' growth.
Key Results:
Developed a unified brand identity and tone of voice, now applied across all digital and printed channels
Delivered two seasonal photoshoots generating over 200 high-quality lifestyle and product images for use across web, catalogue, PR and social media
Improved conversion and engagement through refined storytelling, product naming, and clearer navigation
Strengthened brand equity and alignment ahead of expansion into new retail partnerships and product lines
Key Achievements
Developed a refreshed brand and content strategy, aligning visual storytelling with the brand’s values of
craftsmanship, simplicity, and sustainability.
Produced and creative direction of a suite of new creative assets including product storytelling, campaign
frameworks and assets to support seasonal launches.
Created a strategic marketing roadmap encompassing lifecycle marketing, organic and paid growth, and
influencer partnerships.
Audited and optimised the Shopify eCommerce experience, improving site UX, navigation, and conversion
touchpoints.
Key Stats
+100% increase in Instagram engagement following launch of new visual direction
+200% uplift in email open rates due to more consistent and aligned messaging
+20% increase in YoY sales
More Works
©2025
FAQ
01
What does a typical engagement look like?
02
How is pricing structured?
03
What areas do you cover?
04
Who do you typically work with?
05
What’s the return on investment?
06
Can you work alongside our team or existing advisors?
07
How do you measure success?
08
How do we get started?
2021
Elph Ceramics
Elph Ceramics is a design-led studio producing small-batch, hand-crafted ceramic tableware. Based in Exeter, NSW, and founded by Sophie Rankine and her sister Eloise, Elph blends minimalism and warmth, with a focus on form, materiality, and everyday function.
Growth Consulting
Marketing
Know More
Refining a premium Australian ceramics brand with clarity, consistency, and creative direction.
Problem
Elph Ceramics had established a loyal following through refined craftsmanship and thoughtful design. With a strong foundation already in place, and a retail store in Paddington, the next step was to bring greater strategic clarity to the brand’s creative direction and growth plans. The business was ready to formalise its tone of voice, align its visual storytelling, and shape a more structured approach to product development, all while preserving the authenticity and artistic integrity that made Elph unique.
Overview
Brand Strategy | Creative Direction | Tone of Voice | Product Development | Performance Marketing
I partnered with the founders to help translate their vision into a brand framework that could support future growth. This involved articulating Elph’s tone of voice, refining the brand’s visual and verbal identity, and providing creative direction for photography and content, that would translate into a range of stunning assets for our marketing & PR efforts.
As part of our engagement reviewed the customer journey, aligned on key emotional and functional brand messages, and worked to create more consistency across owned channels, from product naming and storytelling through to the look and feel of campaigns and catalogue assets.
We worked across 2 content shoots, one studio and one location, to create a range of web, editorial and lifestyle images that we could use to create awareness and engagement for their stunning handcrafted ceramics.
Product Development Focus
Alongside brand alignment, we evaluated the existing product range and explored opportunities for commercial expansion. This included advising on new product categories, pricing architecture, cadence of release, and production, all while maintaining the integrity of small-batch craftsmanship and a tightly held brand aesthetic.
Outcomes
Our work created structure and momentum for the next phase of Elph Ceramics' growth.
Key Results:
Developed a unified brand identity and tone of voice, now applied across all digital and printed channels
Delivered two seasonal photoshoots generating over 200 high-quality lifestyle and product images for use across web, catalogue, PR and social media
Improved conversion and engagement through refined storytelling, product naming, and clearer navigation
Strengthened brand equity and alignment ahead of expansion into new retail partnerships and product lines
Key Achievements
Developed a refreshed brand and content strategy, aligning visual storytelling with the brand’s values of
craftsmanship, simplicity, and sustainability.
Produced and creative direction of a suite of new creative assets including product storytelling, campaign
frameworks and assets to support seasonal launches.
Created a strategic marketing roadmap encompassing lifecycle marketing, organic and paid growth, and
influencer partnerships.
Audited and optimised the Shopify eCommerce experience, improving site UX, navigation, and conversion
touchpoints.
Key Stats
+100% increase in Instagram engagement following launch of new visual direction
+200% uplift in email open rates due to more consistent and aligned messaging
+20% increase in YoY sales
More Works
©2025
FAQ
01
What does a typical engagement look like?
02
How is pricing structured?
03
What areas do you cover?
04
Who do you typically work with?
05
What’s the return on investment?
06
Can you work alongside our team or existing advisors?
07
How do you measure success?
08
How do we get started?
2021
Elph Ceramics
Elph Ceramics is a design-led studio producing small-batch, hand-crafted ceramic tableware. Based in Exeter, NSW, and founded by Sophie Rankine and her sister Eloise, Elph blends minimalism and warmth, with a focus on form, materiality, and everyday function.
Growth Consulting
Marketing
Know More
Refining a premium Australian ceramics brand with clarity, consistency, and creative direction.
Problem
Elph Ceramics had established a loyal following through refined craftsmanship and thoughtful design. With a strong foundation already in place, and a retail store in Paddington, the next step was to bring greater strategic clarity to the brand’s creative direction and growth plans. The business was ready to formalise its tone of voice, align its visual storytelling, and shape a more structured approach to product development, all while preserving the authenticity and artistic integrity that made Elph unique.
Overview
Brand Strategy | Creative Direction | Tone of Voice | Product Development | Performance Marketing
I partnered with the founders to help translate their vision into a brand framework that could support future growth. This involved articulating Elph’s tone of voice, refining the brand’s visual and verbal identity, and providing creative direction for photography and content, that would translate into a range of stunning assets for our marketing & PR efforts.
As part of our engagement reviewed the customer journey, aligned on key emotional and functional brand messages, and worked to create more consistency across owned channels, from product naming and storytelling through to the look and feel of campaigns and catalogue assets.
We worked across 2 content shoots, one studio and one location, to create a range of web, editorial and lifestyle images that we could use to create awareness and engagement for their stunning handcrafted ceramics.
Product Development Focus
Alongside brand alignment, we evaluated the existing product range and explored opportunities for commercial expansion. This included advising on new product categories, pricing architecture, cadence of release, and production, all while maintaining the integrity of small-batch craftsmanship and a tightly held brand aesthetic.
Outcomes
Our work created structure and momentum for the next phase of Elph Ceramics' growth.
Key Results:
Developed a unified brand identity and tone of voice, now applied across all digital and printed channels
Delivered two seasonal photoshoots generating over 200 high-quality lifestyle and product images for use across web, catalogue, PR and social media
Improved conversion and engagement through refined storytelling, product naming, and clearer navigation
Strengthened brand equity and alignment ahead of expansion into new retail partnerships and product lines
Key Achievements
Developed a refreshed brand and content strategy, aligning visual storytelling with the brand’s values of
craftsmanship, simplicity, and sustainability.
Produced and creative direction of a suite of new creative assets including product storytelling, campaign
frameworks and assets to support seasonal launches.
Created a strategic marketing roadmap encompassing lifecycle marketing, organic and paid growth, and
influencer partnerships.
Audited and optimised the Shopify eCommerce experience, improving site UX, navigation, and conversion
touchpoints.
Key Stats
+100% increase in Instagram engagement following launch of new visual direction
+200% uplift in email open rates due to more consistent and aligned messaging
+20% increase in YoY sales
More Works
©2025
FAQ
What does a typical engagement look like?
How is pricing structured?
What areas do you cover?
Who do you typically work with?
What’s the return on investment?
Can you work alongside our team or existing advisors?
How do you measure success?
How do we get started?