2024-2025
Maker&Son (Australia and USA)
Maker&Son is a luxury furniture brand specialising in handcrafted sofas and beds made from natural, sustainable materials in Australia.
Brand Relaunch
Growth Consultancy
Know More
Maker & Son was a furniture brand renowned for its profound commitment to comfort, craftsmanship, and natural materials. After taking on new ownership, the founders were left with the task of rebuilding the lost credibility and market presence.
Project Objective
To launch the Los Angeles Showroom, streamline the tech stack, reset performance marketing fundamentals, and realign the brand voice to preserve the essence of what customers loved. At a time when legacy equity needed to be protected while we rebuilt the back of house and brand from the ground up. I helped bridge the gap between vision and execution, rebuilding trust and laying the groundwork for a more scalable model.
Maker&Son – LA Showroom Launch
Brand Relaunch | Events & Partnerships | US Market Entry
Engaged to support the relaunch of Maker&Son in the US, I led the development and execution of a trade-focused launch event for the Los Angeles showroom. Working with a local team of communications and event producers, we created a brand moment designed to reintroduce the business to the LA design community.
The event brought together key figures from the interiors and influencer space, delivering strong PR coverage and valuable content for ongoing brand storytelling. A highlight of the evening was a live artwork activation by Vogue Living Artist of the Year, Jason Phu, who painted directly onto one of Maker&Son’s signature chairs, reinforcing the brand’s creative values and craftsmanship.
Maker&Son – Operational Reset
Digital Transformation | Performance Marketing | Strategic Stabilisation
Following the US relaunch, I worked closely with the leadership team to address the foundational issues impacting scalability and performance. This included restructuring and migrating the digital tech stack. We focused initially on the Sales CRM, moving to Pipedrive and establishing flows to reduce friction, improve data visibility, and restore confidence in core systems.
We rebuilt performance marketing from the ground up: refining media strategy, rebuilding analytics, and resetting campaign architecture to support sustainable acquisition and retention.
Maker&Son – Sydney Showroom Revitalisation
Retail Experience | Brand Expression | Customer Re-engagement
Following the US relaunch, I led the revitalisation of Maker&Son’s Sydney showroom to re-establish it as a flagship brand environment. The objective was to elevate the customer experience and deliver a more unified expression of the brand’s design values.
We reimagined the store layout and product presentation, enhancing the space with curated artworks to create a more immersive and cohesive in-store experience. The refreshed showroom became a storytelling hub, reconnecting with loyal customers and reinforcing Maker&Son’s commitment to craftsmanship and comfort.
Key Achievements
Led the strategic rebuild of Maker&Son’s operations across Australia and the US, stabilising the business and returning it to growth within six months. Planned the launch event for the new LA Showroom
Developed and implemented a commercial blueprint to restore revenue performance and elevate customer experience, contributing to a 12% YoY sales uplift
Re-established core sales and marketing operations, rebuilding performance marketing from the ground up, refining media strategy, introducing new analytics frameworks, and resetting campaign architecture to improve ROAS from 3 to 12
Revitalised the brand’s digital presence and customer journey, resulting in a 20% increase in qualified leads and improved retention across key customer segments
Delivered sales training and CX improvements that drove a 18% lift in lead engagement and a 35% improvement in conversion rates
Strengthened internal operational structures: streamlining systems, improving fulfilment workflows, and reducing overheads by approximately 40%
More Works
©2025
FAQ
01
What does a typical engagement look like?
02
How is pricing structured?
03
What areas do you cover?
04
Who do you typically work with?
05
What’s the return on investment?
06
Can you work alongside our team or existing advisors?
07
How do you measure success?
08
How do we get started?
2024-2025
Maker&Son (Australia and USA)
Maker&Son is a luxury furniture brand specialising in handcrafted sofas and beds made from natural, sustainable materials in Australia.
Brand Relaunch
Growth Consultancy
Know More
Maker & Son was a furniture brand renowned for its profound commitment to comfort, craftsmanship, and natural materials. After taking on new ownership, the founders were left with the task of rebuilding the lost credibility and market presence.
Project Objective
To launch the Los Angeles Showroom, streamline the tech stack, reset performance marketing fundamentals, and realign the brand voice to preserve the essence of what customers loved. At a time when legacy equity needed to be protected while we rebuilt the back of house and brand from the ground up. I helped bridge the gap between vision and execution, rebuilding trust and laying the groundwork for a more scalable model.
Maker&Son – LA Showroom Launch
Brand Relaunch | Events & Partnerships | US Market Entry
Engaged to support the relaunch of Maker&Son in the US, I led the development and execution of a trade-focused launch event for the Los Angeles showroom. Working with a local team of communications and event producers, we created a brand moment designed to reintroduce the business to the LA design community.
The event brought together key figures from the interiors and influencer space, delivering strong PR coverage and valuable content for ongoing brand storytelling. A highlight of the evening was a live artwork activation by Vogue Living Artist of the Year, Jason Phu, who painted directly onto one of Maker&Son’s signature chairs, reinforcing the brand’s creative values and craftsmanship.
Maker&Son – Operational Reset
Digital Transformation | Performance Marketing | Strategic Stabilisation
Following the US relaunch, I worked closely with the leadership team to address the foundational issues impacting scalability and performance. This included restructuring and migrating the digital tech stack. We focused initially on the Sales CRM, moving to Pipedrive and establishing flows to reduce friction, improve data visibility, and restore confidence in core systems.
We rebuilt performance marketing from the ground up: refining media strategy, rebuilding analytics, and resetting campaign architecture to support sustainable acquisition and retention.
Maker&Son – Sydney Showroom Revitalisation
Retail Experience | Brand Expression | Customer Re-engagement
Following the US relaunch, I led the revitalisation of Maker&Son’s Sydney showroom to re-establish it as a flagship brand environment. The objective was to elevate the customer experience and deliver a more unified expression of the brand’s design values.
We reimagined the store layout and product presentation, enhancing the space with curated artworks to create a more immersive and cohesive in-store experience. The refreshed showroom became a storytelling hub, reconnecting with loyal customers and reinforcing Maker&Son’s commitment to craftsmanship and comfort.
Key Achievements
Led the strategic rebuild of Maker&Son’s operations across Australia and the US, stabilising the business and returning it to growth within six months. Planned the launch event for the new LA Showroom
Developed and implemented a commercial blueprint to restore revenue performance and elevate customer experience, contributing to a 12% YoY sales uplift
Re-established core sales and marketing operations, rebuilding performance marketing from the ground up, refining media strategy, introducing new analytics frameworks, and resetting campaign architecture to improve ROAS from 3 to 12
Revitalised the brand’s digital presence and customer journey, resulting in a 20% increase in qualified leads and improved retention across key customer segments
Delivered sales training and CX improvements that drove a 18% lift in lead engagement and a 35% improvement in conversion rates
Strengthened internal operational structures: streamlining systems, improving fulfilment workflows, and reducing overheads by approximately 40%
More Works
©2025
FAQ
01
What does a typical engagement look like?
02
How is pricing structured?
03
What areas do you cover?
04
Who do you typically work with?
05
What’s the return on investment?
06
Can you work alongside our team or existing advisors?
07
How do you measure success?
08
How do we get started?
2024-2025
Maker&Son (Australia and USA)
Maker&Son is a luxury furniture brand specialising in handcrafted sofas and beds made from natural, sustainable materials in Australia.
Brand Relaunch
Growth Consultancy
Know More
Maker & Son was a furniture brand renowned for its profound commitment to comfort, craftsmanship, and natural materials. After taking on new ownership, the founders were left with the task of rebuilding the lost credibility and market presence.
Project Objective
To launch the Los Angeles Showroom, streamline the tech stack, reset performance marketing fundamentals, and realign the brand voice to preserve the essence of what customers loved. At a time when legacy equity needed to be protected while we rebuilt the back of house and brand from the ground up. I helped bridge the gap between vision and execution, rebuilding trust and laying the groundwork for a more scalable model.
Maker&Son – LA Showroom Launch
Brand Relaunch | Events & Partnerships | US Market Entry
Engaged to support the relaunch of Maker&Son in the US, I led the development and execution of a trade-focused launch event for the Los Angeles showroom. Working with a local team of communications and event producers, we created a brand moment designed to reintroduce the business to the LA design community.
The event brought together key figures from the interiors and influencer space, delivering strong PR coverage and valuable content for ongoing brand storytelling. A highlight of the evening was a live artwork activation by Vogue Living Artist of the Year, Jason Phu, who painted directly onto one of Maker&Son’s signature chairs, reinforcing the brand’s creative values and craftsmanship.
Maker&Son – Operational Reset
Digital Transformation | Performance Marketing | Strategic Stabilisation
Following the US relaunch, I worked closely with the leadership team to address the foundational issues impacting scalability and performance. This included restructuring and migrating the digital tech stack. We focused initially on the Sales CRM, moving to Pipedrive and establishing flows to reduce friction, improve data visibility, and restore confidence in core systems.
We rebuilt performance marketing from the ground up: refining media strategy, rebuilding analytics, and resetting campaign architecture to support sustainable acquisition and retention.
Maker&Son – Sydney Showroom Revitalisation
Retail Experience | Brand Expression | Customer Re-engagement
Following the US relaunch, I led the revitalisation of Maker&Son’s Sydney showroom to re-establish it as a flagship brand environment. The objective was to elevate the customer experience and deliver a more unified expression of the brand’s design values.
We reimagined the store layout and product presentation, enhancing the space with curated artworks to create a more immersive and cohesive in-store experience. The refreshed showroom became a storytelling hub, reconnecting with loyal customers and reinforcing Maker&Son’s commitment to craftsmanship and comfort.
Key Achievements
Led the strategic rebuild of Maker&Son’s operations across Australia and the US, stabilising the business and returning it to growth within six months. Planned the launch event for the new LA Showroom
Developed and implemented a commercial blueprint to restore revenue performance and elevate customer experience, contributing to a 12% YoY sales uplift
Re-established core sales and marketing operations, rebuilding performance marketing from the ground up, refining media strategy, introducing new analytics frameworks, and resetting campaign architecture to improve ROAS from 3 to 12
Revitalised the brand’s digital presence and customer journey, resulting in a 20% increase in qualified leads and improved retention across key customer segments
Delivered sales training and CX improvements that drove a 18% lift in lead engagement and a 35% improvement in conversion rates
Strengthened internal operational structures: streamlining systems, improving fulfilment workflows, and reducing overheads by approximately 40%
More Works
©2025
FAQ
What does a typical engagement look like?
How is pricing structured?
What areas do you cover?
Who do you typically work with?
What’s the return on investment?
Can you work alongside our team or existing advisors?
How do you measure success?
How do we get started?